I spent the first decade of my career running my own assembly contracting business, managing national retail contracts for companies like Walmart and Canadian Tire. After that I moved into the door, dock, and gate industry — managing service operations, leading technicians, writing a 96-page technical manual, and designing custom electrical control circuits for high-security commercial installations.

It sounds like an unusual background for a marketing consultant. But here’s what those years taught me: systems either work or they don’t. Processes either produce results or they waste resources. And when something isn’t performing, there’s always a reason — you just have to be willing to dig until you find it.

Around 2020 I started applying that same diagnostic mindset to digital marketing. I dove into SEO, content strategy, and web development — earned my Honours Certificate in Web Development from Sheridan College, then went deep on the marketing side with certifications from Google, LinkedIn, and eventually dual professional designations through the American Marketing Association and the Digital Marketing Institute.

I built Farm 6 Media to put all of it to work for small and mid-sized B2B service businesses — the kind of companies that do real work, operate on real margins, and don’t have time for marketing that doesn’t produce anything.